Benefit Statement


Red Flannel Festival Community Benefit Statement

The Red Flannel Festival, based on its 75 years of national brand identity, without question, plays a significant role in the positive promotion of the City of Cedar Springs and area businesses by consistently doing the following:

  • The Red Flannel Festival generates $500,000 (half a million) to $1 million dollars in positive economic impact to the City of Cedar Springs and the surrounding businesses. Please see the data, based on research from the Michigan Festival and Events Association, attached.
  • ┬áThe Festival spends thousands of hours planning this community event, with ONLY volunteers. There is no paid staff.
  • The Festival spends $16,000 on advertising for the Festival that includes the City of Cedar Springs. Television commercials on WZZM TV 13.
  • Radio Commercials with Townsquare Media, including WGRD, WFGR, The River that reaches hundreds of thousands of listeners in the region.
  • Over 15,000 34-page full-color brochures that are distributed in 5 counties are also an integral part of the Festival Marketing Portfolio.
  • The Red Flannel Festival spends over $4,000 per year on the RFF Queen and Court Float, advertising the City of Cedar Springs, in over 20 appearances annually, including the televised Tulip Time and Coast Guard Festival Parades.
  • The Red Flannel Festival also benefits the local non-profit community, generating over $50,000 to date (approximately $5,000 in annual donations) through the Community Share Program. This does not include other non-profit organizations (American Legion, Rotary, Lions Club) that benefits from holding Red Flannel Festival events during that time.
  • The Red Flannel Festival has invested over $100,000 in two downtown buildings.

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